After receiving a leaflet through the letterbox, how many times have you found yourself flipping through the advertisements section of a local magazine or newspaper? Our society is slowly shifting away from traditional media and toward information that can be found on the internet as the years go by. People now have so much access to information through their phones and computers that traditional forms of advertising have taken a backseat to newer forms of communication.
In the past, printed articles appeared in flyers, local newspapers, and magazines and were quite popular. They have now been relegated to the background as a result of the never-ending march of the information age. A variety of factors contribute to Facebook’s role as a gamechanger for businesses, the most significant of which is the amount of time the average person spends on the social media platform on a daily basis. Over the years, it has increased phenomenally as people have turned away from friends and family to stare at phone screens.
Facebook, which recently changed their company identity to Meta has become one of the social media behemoths, and it has more than 2.7 billion monthly active users, or nearly a third of the world’s population, making it the most popular social media platform. Because of its large audience and the effectiveness of its advertising algorithms, Facebook has emerged as the single most significant player in the advertising industry.
So, where do businesses fit into all of this?
Getting the Most Out of Your Facebook Advertising Budget!
Many business owners are unsure of how to get the most out of their Facebook advertising budget. The ad tools and analytics can be difficult to understand, and navigating through the numerous menus can be challenging. Then your competitors could have a significant advantage over you, especially if they have their own marketing department.
Using Facebook Ads, your competitors can reach out to potential customers in a short period of time. They will be able to distribute their website, menu, and special promotional offers to local residents in a short period of time. This gives you a significant advantage over your competitors who do not utilize this type of marketing strategy.
It is possible to increase sales for your company by making a jaw-dropping offer.
Is it possible that you have been presented with a tempting offer that you were unable to refuse? Many businesses employ the strategy of offering a deal that is so compelling that it causes people to stop scrolling through their newsfeed and click on their ad, rather than on their competitors’. The offer cannot be just anything; it must be something that the customer will find valuable and worthwhile.
We require a well-targeted audience because we prefer quality over quantity in our advertising. Many marketing firms take pleasure in impressing clients with large amounts of data and statistics. In my time marketing, I have a great deal of experience in running advertisements for our customers’ benefit. Rather than reaching a specific number of people, we are more concerned with serving a higher-quality audience and achieving greater results. One individual who will always visit your business is worth more than a thousand individuals who will never visit, even if the thousands provide more interactions and reach. If 100 people like your post, that’s fantastic, but if they’re not coming into your shop or even in the same part of the country, they aren’t contributing to the success of your company – which is especially true for small businesses that rely on local clients.
Concentrate on working with only one audience at a time, carefully crafting a personalised offer that is specific to them. This is the key! Given that I primarily work with restaurants, let’s take a look at the situation from their point of view. Consider the following scenario: We want to promote a birthday meal package that is 50 percent off. Women between the ages of 20 and 40 who have a birthday in the same month as the advertisement would be the ideal audience. We also want to reach out to friends of people who will be celebrating a birthday within the next 30 days. We also target women’s friends who have a birthday coming up in the next 30 days, as well as women themselves. Because of the psychological nature of women, they are more likely to respond to this type of offer and tag their friends, increasing the reach and engagements of the advertisement and thus increasing its effectiveness.
It will be possible to launch the Jaw-Dropping Offer once our target demographic has been narrowed down. A good example of a fantastic deal for this demographic would be: 50 percent off birthday supper for the entire party on all food ordered. It’s a fantastic deal that brings customers into restaurants and has a high success rate in doing so. A targeted advertisement has a significantly higher chance of success than a non-targeted advertisement because of the way the ad is targeted, the audience selection, and the situation specific bargain versus a standard advertisement. While some will take advantage of the situation by lying about their birthdays, the majority will still come in and bring in new customers, which is the ultimate goal of your marketing strategy. You want to entice them into your spider-web and feed them with the ambrosia of the gods, so they’ll come back for more!
Many different things can be included in the jaw-dropping offer, and depending on the type of business you operate, your target demographic may differ. Consider the following scenario: you own and operate a driving school. Males and females under the age of 23 are examples of younger demographics that you could target if you are using a Facebook Advert, and thanks to the way Facebook operates their ads, you can choose this audience and stop the ad going to people in their 40s or 50s by accident!
Let’s say you’re an IT services provider who happens to sell computers for gaming. A computer gaming system is something you’ll want to give away, and you’ll want people who fit your target demographic. Males in their twenties and thirties would be the best candidates for this position, as they’re more likely to be able to afford your merchandise than people who have just hit the age of 18 and want a car to impress people. Organise a competition to encourage likes and shares, and use social media marketing to reach a young male audience. Choose a winner, and take a photo of them with their new gaming system to use as a marketing tool, blog about it and write about it for your business!
So far, how many people have liked and shared the post? Those in the market for a gaming rig. In this case, what services does your company offer to its customers? Computers used for gaming? Computer Repair? Antivirus and Malware? So, what else could you possibly add to make things a little more delectable? All participants will receive a 15 percent discount on their purchases as a thank you for participating, so everyone is a winner! Keeping it to one month will ensure that some returns are realised before people forget about it. Any type of business, including restaurants, driving schools, fishmongers and special events, can now take advantage of this new feature. You name it!
So, what’s the next step?
The fact that people are interested in what you have to offer means that they will appreciate your competition article and respond positively to it, in many cases even participating! You can personally invite each of them to like your page by clicking on the number of likes on the promoted post and sending them a personal invitation. Following that, you can target those who have liked your page and promote to them and their friends who will see they like the page whenever a new offer becomes available on your website. This will increase the effectiveness of your advertisements as well as their results, allowing you to scale easily over time.
This will not work in the same way for every type of organisation. A computer store’s success with the gaming rig concept may not be as successful as businesses which are more readily able to utilize repeat customers as well as spreading.
One of the reasons I love working with restaurants is because it’s highly effective to market this way. Repeat customers are unavoidable if the food is of high quality, and because of this, restaurants reap significant financial benefits from this strategy. It is possible that a driving school or business consultancy will not be as successful in following up with their following base as they would like, but they will still derive a great deal of value and potential from the original post – but they might be able to get something from friends and family who will recommend them. Consultants may use a follow-up to offer courses to their followers, and almost any business may offer a discount to its customers who follow the company on social media. Despite the potential drawback, driving schools may offer a programme that suggests numerous free sessions to friends or family members of people who have passed their driving tests, ensuring that the technique is always put to good use!
No matter what industry you are in, a jaw-dropping offer can be extremely beneficial and should always be used in conjunction with a promoted post to maximise results. We don’t recommend boosting postings unless they come with an extremely attractive deal attached to them. Instead, we recommend that you upgrade your Facebook page in order to try to attract local interest and customers, as this is more likely to result in a good local audience interested in your brand and products than the alternative.
