Writing a blog can be an absolute nightmare, especially when it comes to getting yourself ranked on search engines! In a massively oversaturated market, getting seen can be almost impossible! With that in mind, here are our top tips for helping you to write killer content for your blog!
Always create original content!
When it comes to ranking your content, you should always make sure that the things you write are original. Long gone are the days in which duplicate content will get you ranked at the top of search results, and machine learning makes using spinners to quickly alter content for an easy steal much harder.
Content should always be original, and written by you with a focussed goal on providing useful information on whatever topic you are discussing. Whilst this article is original in content, it is important to bear in mind that the topic I am discussing today is an already oversaturated market, and so I am unlikely to get much traffic to this post which is a shame.
It is best to write content that fits comfortably in your niche so you not only have a good understanding of the topics you are discussing, but your topics are all relative to the ideas you are discussing.
Digressing into duplicate territory for a moment…
Many companies I have worked for in the past have used non-original content which they have bought usually for a monthly amount from a blog writing agency. Usually agencies will target a specific niche and write the blogs for them for a small amount of money per month. This seems like an excellent deal until you realise that the content is now available on around 200 websites and is providing absolutely zero benefit to your website on the search engines. They hate duplicate content.
You can always hire a company to write you better blogs and original content to boot. One of my customers was paying £200 a month for 3 to 4 blogs a month. All were short, poor quality and not worth the money because they were duplicates. A far better idea is to hire an agency to write original content personally, just for you. I have used TextRoyal before, they are absolutely brilliant and well worth the money…
Getting back on topic. Original content will always do better than duplicate, no matter how well referenced or backlinked the duplicate can be. You can always rewrite information if you are stuck for ideas, and by expanding and adding more information, you will be creating something original. It’s always good to add more information, make things more specific and improve on every area of the blog if you are using this technique for content generation.
Strike fast and hard with killer headlines!
Ok, that sounds more like a martial art than blog writing, but if your headline hits someone’s vision quickly and powerfully enough to make an impact, you will be getting click throughs!
It is important to note that a huge number of people are more likely to read your headline than they are your blog. If you look at a lot of the things that go around on social media, it becomes clear that a lot of people who share articles clearly haven’t actually read them.
If it sounds good enough to share, share it! Why bother reading it when it says everything I want to? – This is hugely problematic for social reasons but we aren’t here to discuss any psychology other than the fact that people are drawn in by good headlines.
When it comes to food, the first bite is with the eye, and it is much the same with headlines as anything else! Humans are a visual species, and we need to take advantage of that!
How To Beat Your School Bully In 5 Easy Steps! – This is good, it’s got a niche as I’m targeting people affected by school bullies, the steps are easy, and there are only 5 of them. This could be an effective blog title!
How To Write Killer Content For Your Blog! – This sounds a little egotistical, and it makes the person writing it sound like they are a bit full of themselves. But it’s still a good one or you wouldn’t be reading this!
Think about your headlines carefully. Write a couple of them down. When you consider that a huge percentage more people read headlines than the article itself, it’s a no brainer when it comes to making sure you have exactly the right title to succeed. You should take your time with them, and if all else fails, rewrite titles later on your less popular blogs and track your analytics to see if more people go on them when you change them around!
Keep Writing Blogs
When it comes to the presence of any website, it is important to make sure you keep writing more content. Google and most other search engines favour websites that regularly increase their content and will value websites that are updated regularly, even if this is just one to two times a week. It can be hard to keep coming up with new blog ideas, but a 750 word blog is not hard to belt out twice a week.
Blog writing is a skill that improves with constant experience, and the more content you write, the easier it will become and the better your flow will get. Rome wasn’t built in a day, but people still blog about it, and those blogs still get found and read!
Make sure your content is actionable!
By demonstrating ways to apply the things you are teaching in your blog as I did earlier when I was discussing headlines, you give people an immediate way they can use your information. This blog has a lot of information, but if you can take away a few bits and apply them, you might just come back for more!
In my recent blog About Dofollow and Nofollow Links, I gave my audience a tool in the second paragraph of the blog that they can immediately use to help them. This provides a form of instant value so the audience will always find the post beneficial, even if they have a short attention span.
Keep Content Updated
Nothing is worse than writing an informative blog, full of high quality information than for the information to lose value to the ravages of time. The amount of blogs out there that still mention how beneficial Google+ is for Social Media, despite it no longer existing, are staggering.
The problem with these blogs is that when people find them and see inaccurate information, it doesn’t look good, and the bounce rate on the blog increases. A high bounce rate means that your blogs aren’t engaging, and this means that search engines will value your blogs less because of it. Make sure that older blogs are kept up to date with relevant information that is helpful.
There is no point adding an insanely stupid amount of words to a blog just to hit a word count. It’s a great way to lose people. You see, the problem with having too many words that are just there in order to simply extend things beyond a limit to which most human beings will classify as reasonable is that the audience will inevitably get bored exceedingly quickly as they are dragged into a blurry miasma of relentless nonsense. Keep things short, informative and relevant. People have short attention spans.
I hope this helps!
I am the CEO of Fantasoft an up and coming digital marketing firm based in the UK. I work as a blogger, SEO specialist and Web Designer, and my hobbies include making small films and writing music.