Time is always a vitally important thing when it comes to promoting your business and moving ahead with the things you need. If you are working on a business blog and want something that will really benefit your company, you will want something smart, professional and something that will stand out. For restaurants, recipes and information about your suppliers can help. Your customers will love local, and your local suppliers will love the shoutout!
There are several ways of getting a blog written for your website. You can ask your co-workers or close friends if they will write something, which can be effective if they are good writers and know the business well. In our recent article on blogging which you can read up on here, we go into depth on the time it will take to write a blog and have some general pointers and advice. It helps if the people writing for you know about your business and how it operates to ensure that readers can really benefit from the things they write.
You might also want to invest in professional blogs. Having a professional blog written for you can be costly, but it will be really useful, especially if you set it locally. There are several companies which will provide blogging services. I have personally used TextRoyal after being recommended, and their premium blogs are excellent. They will provide an exceptional level of service with their blogs provided that you give them enough information.
I recommend going with blogs over 1000 or 1200 words if you have a lot of local competition. The price can be offset against your business as a business expense. To order a high quality blog, you can get one easily here. It will cost a fair bit, but the quality level makes it worth it, and it will benefit your business in the years to come. Original content is king, and you get what you pay for!
Usually, you will find that you will need around 10 blogs to start challenging your competition in search results. This can take some time, so keep at it. Most of the successful businesses out there today write blogs and ensure that they put a lot of keywords in there. Referencing local businesses in the blogs you write can also be invaluable as you can start showing on results with them as well. This will increase the value of your business and potentially net you new customers.
It is important to note that at the bottom of your blog, you should add the name of your company and the location so that you will show up more in local search results, ensuring that when people are looking for the services you provide locally, you will be more likely to appear. Check the end of this post for an example, though I usually use an author box, so it will look slightly weird here!
All blogs take a while to get traction, you should make sure you share your blog out in different places on social media such as Facebook and Twitter to get it started off. You should begin to see results within a few months of uploading the blog.
There are many ways to get your blog out there and a huge number of tools you can use to syndicate it out to different places on the internet. The three most common places to get your blog out are Facebook, Google My Business and Twitter when it comes to targeting local communities. A good focus on Google My Business and Facebook are especially valuable!
I use Content Studio to manage all my social media which is one of the best pieces of kit I have ever paid for. You can get a lifetime account here. Content Studio will not allow you to just post out and schedule content extremely easily and efficiently, but it can also be used to scan the internet for content that fits your business niche, allowing you to find content a lot faster. Running social media for all my clients using Content Studio has freed me up by hours every single day. It’s worth every penny and can cover up to 5 accounts on their lifetime subscription including tumblr, which is great for traffic. It’s a great product and it’s currently on sale until the end of September 2022!
If you don’t want to invest in Content Studio, Hootsuite allows a meagre 3 accounts and has some decent scheduling options, despite feeling rather clunky. Whatever you decide to do, it’s always worth writing the blogs yourself, and ensuring that they are proof read before they go online. Once you have a lot of content on your site, it will start to take off and bring you more business. Whether you write the blogs yourself, get friends or co-workers to write them or hire someone across the internet, this will be a great use of your time and will benefit your website in the years to come.
Good blogs are like a fine wine, they get better with age.
Thank you for reading this article on blogging, my name is Alex O’Neil, and I am the CEO of Fantasoft, a digital marketing company based in Wivenhoe. Feel free to contact me at any point if you need Digital Marketing services or advice! I am also happy to write high quality blogs in almost any industry if you require them.